You know a trend is hot when a chic clothing company releases a “limited edition” series in partnership with an obscure, highly-specialized company. Well, as per Anthropologie’s new partnership with Hawaii-based company Saffron James, stand-up paddleboarding is officially hot.
The collection features glossy, colorful stand up paddleboards with batik-inspired patterns. Most of the boards cost a mere $6,500, but one special neon green and python one is selling for an inexplicable $10,000. The boards are so pretty, it’s easier to imagine them as art in a Hampton’s living room rather than strapped to the roof of a car at the beach. Either way, we want one.
With celebrity devotees like Taylor Swift, Rihanna, and Kim Kardashian, it’s no wonder the sport just moved out of our price range.
Learn from surfer chicks:
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Link to article: www.huffingtonpost.com/2013/09/24/anthropologie-paddleboards_n_3984527.html?utm_hp_ref=travel&ir=Travel