Boy Scouts Go Mobile: a Timely Approach to Timeless Ideals

The Chicago Area Council, Boy Scouts of America (Boy Scouts CAC) announces a strategic alliance with the Heartland Mobile Council™ (Heartland Mobile). Together, they intend to create a marketing dialogue with Millennial Moms that build affinity for today’s Scouting experience. “There are many kids today who live in the shadows of big, urban buildings. These youth are often disconnected from nature and [PR.com]

Link to article: www.pr.com/press-release/550534

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