Cint Advises PR Professionals to Question Audiences’ Publication Preferences to Ensure Greatest ROI

Brands’ PR teams and agencies can increase chances of achieving maximum return on investment on media relations activity by knowing which print and online publications their target audiences are reading, advises Cint, a provider of tools for obtaining market insight. A wealth of material is provided online for all interests, from national newspapers to sector-specific websites to niche blogs, and this continues to []

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