Motorbikes in India: Coming out for a Hero


Heading abroad

THE Hero motorcycle plant at Gurgaon, an industrial city near New Delhi, India’s capital, is a model of order. The lawns are closely cropped, the plant pots well tended. The shop floor is spotless and divided into three parts. Frames and petrol tanks are welded and painted in one section. Further along, a team of 150 people in white overalls work at close quarters piecing together the components of the thousands of motorbikes made here each day. Engines are built in a third, air-conditioned zone. Assembly-line staff earn around $800 a month, a handsome wage by Indian standards. This is the sort of jobs-intensive manufacturing that Narendra Modi, India’s prime minister, would like more of.Hero MotoCorp is one of the world’s largest manufacturers of motorbikes. The factory at Gurgaon and its three sister plants can make up to 26,000 vehicles a day. Hero has roughly half of the Indian market, where 14m two-wheelers were sold last year. Yet it is not as well-known outside India as Bajaj, a rival, which sells less than half as many two-wheelers in India, but is the country’s biggest exporter of such vehicles. And this is…

Link to article: www.economist.com/news/business/21635496-one-worlds-biggest-motorcycle-makers-wants-become-even-bigger-coming-out-hero?fsrc=rss%7Cbus

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