Business in Iran: Awaiting the gold rush

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The revolution is over

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Business in Iran


Foreign firms are keen to get back into Iran if sanctions are lifted—but it will not be an easy place to do business



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THE currency traders plying the half-empty arrivals hall of Tehran’s international airport have a simple view of the nuclear talks that Iran’s government is conducting with assorted foreign powers. If a deal is made, one says, “the planes will come in from everywhere.”
Hopes are high among businesspeople, in Iran and abroad, that the country may soon cease to be a commercial pariah. After decades of ever more stringent sanctions, imposed mostly by Western countries to prevent Iran from building a nuclear bomb, they are licking their lips in anticipation. America’s chief negotiator, Wendy Sherman, heightened excitement recently when she said, “I have to tell you, …

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