Facebook and Display Advertising Should be Credited for 830% More Revenue Than Previously Thought

The study by Datalicious of more than 700 million media touch points examined each of the advertising channels consumers “touched” – a method known as “multi-touch attribution.” According to the CEO of Datalicious, Christian Bartens, display advertising is undervalued in most current models, which has led to ineffective media budget allocation over the years. Accurate attribution results from the study demonstrate that [PR.com]

Link to article: www.pr.com/press-release/596043

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